12th September 2024; 8.15am – 12pm
What?
FIPP Insider events are half-day programmes designed to facilitate knowledge sharing and networking opportunities, within and between national media markets around the world.
Each Insider has a central theme – our Helsinki event will be focusing on the how and why of media organisations diversifying their revenue. You can find out more about the speakers and their sessions below.
Where?
This September, the Insider is heading north – to Helsinki, Finland. The event is organised by FIPP in partnership with Aikakausmedia ry (Finnish Magazine Media Association) and UPM Communication Papers and with support from Google News Initiative.
Address: KATAJANOKAN KASINO; Laivastokatu 1; 00160 Helsinki
Cost
FIPP and Aikakausmedia Members: Free to attend
Non-members: Payment of €60 is required on registration.
More about Aikakausmedia membership.
Online registration is now closed, but if you would still like to attend, please email us at andrea@fipp.com to let us know.
Agenda overview
8.15 – Breakfast & Networking
8.50 – Welcome from FIPP
9.00 – Lulu Skantze
9.30 – Steve Price
10.00 – Coffee break
10.30 – Reader Revenue Panel with local speakers
11.00 – Marc Bongers
11.30 – Networking & close
*Please note, Agenda remains subject to change
Session Speakers
Marc Bongers, Director B2C and Innovation, Roularta Media Group
Roularta Media Group is one of the largest magazine publishers in the Benelux region. Renowned for its expansive portfolio of magazine brands like Knack and EW Magazine, Roularta is in the midst of a dynamic digital transformation. With a strong commitment to innovation, Roularta is successfully navigating its digital transformation across Belgium, the Netherlands, and Germany. Marc Bongers (Director B2C and innovation), responsible for all B2C activities, revenue, and innovation, will share insights into how the company is utilizing its extensive reach and app-first strategy, alongside subscription bundling, to drive growth and adapt to the changing media landscape.
Lulu Skantze, Publisher and Creative Director of Storytime
Lulu is a publisher and creative director with extensive experience directing and launching brands and magazine titles, for global brands. She co-founded Storytime, which, since its impactful launch in 2014, is one of the UK’s leading and most dynamic children’s magazines, and is licensed to publishing houses in China, Singapore, Indonesia and Australia.
Based in Amsterdam, after being in London for over 20 years, she has worked for major British, French and Italian publishers and has developed products and content for Disney, Mattel, Hasbro, Playstation and many other high-profile brands. Her life-long love for stories, illustration and visual language, as well as the awareness of the importance of children’s literacy, and diverse and positive content, were all key to the concept of Storytime and making it an international success.
Steve Price, Independent Consultant, Business Partner at Atlas
Steve Price is an independent consultant and Business Partner at Atlas. He specialises in subscription marketing, forecasting, training and Digital transformation, providing strategic planning and interim CMO/CCO services to a wide range of recurring revenue businesses.
Steve has held senior roles at Hearst, Dennis, Future and most recently was Subscriptions Trading Director at The Telegraph. As a consultant, he provides strategic growth planning to numerous media companies including Immediate Media, New Scientist and DMGT.
A highly skilled subscriptions practitioner, Steve supports senior management develop their long term roadmaps and then guides, trains and develops the skills, knowledge and self-belief of their teams to empower them to deliver the business ambitions.
Reader Revenue Panel
Anni Erkko, executive editor of Talouselämä
Anni Erkko is executive editor of Talouselämä, financial weekly that made substantial growth in digital audiences, now being one of the top 10 Finnish media titles in audience reach. Anni is a professional in developing media concepts and journalistic value chains.
Matti Kalliokoski, editor-in-chief of Suomen Kuvalehti
Matti Kalliokoski is editor-in-chief of Suomen Kuvalehti and a pioneer in experimenting digital forms of magazine journalism and business models. Suomen Kuvalehti is an over 100 years old brand known for high quality news and politics content both as a print weekly and as a daily updated website.
Mari Paalosalo-Jussinmäki, editor-in-chief of Eeva
Mari Paalosalo-Jussinmäki is editor-in-chief of Eeva with a career of a variety of different media titles. She has expanded the traditional women’s magazine brand not only to a modern feministic digital media but also to podcasts and literature clubs. Eeva won the Aikakausmedia Edit prize of consumer magazine of the year 2022.
Online registration is now closed, but if you would still like to attend, please email us at andrea@fipp.com to let us know.
Format
Breakfast will be served for all attendees from 8.15am for about half hour, before diving into speaker sessions with Lulu Skantze and Steve Price. There will be a coffee break mid-morning, with some time to network and meet everyone, before diving back into it with the reader revenue panel and Marc Bongers. More on their sessions below…
Content with a Cause: Monetising Magazines for Growth and Impact
How can magazines find that sweet spot where they craft strong, valuable content that drives sustainable growth without losing sight of their core purpose? Drawing from lessons learned from leading entertainment brands, Lulu Skantze shares her journey of establishing Storytime as a brand-first magazine with content that not only appeals to a global audience but also thrives in an ever-growing licensing market. By prioritising quality and universal appeal, Storytime has captured the interest of readers worldwide while creating multiple revenue streams since launching the UK in 2014.
Increasing Digital Revenue through Bundling in an App-First Approach.
Discover how Roularta, one of the largest magazine publishers in the Benelux, is revolutionising the industry with its new multi-media app that consolidates all of Roularta’s magazine brands into one seamless platform. After a successful launch in Belgium, this app is now expanding to the Netherlands, offering a comprehensive solution that combines subscription bundling with a unified digital experience. In this session, Marc Bongers will explore how Roularta’s strategy not only aligns with modern consumer expectations but also drives substantial revenue growth by leveraging multi-brand and multi-user engagement.
The golden rules of a successful subscription model
Across Europe and the USA, subscriptions have become an essential revenue driver for media businesses. Having worked across over 250 media brands, with companies including Hearst, The Telegraph, Dennis Publishing, Future and Immediate Media, Steve Price will share some of the golden rules delivered in the FIPP/GNI Strategic & Practical Subscriptions Growth course that help build a successful, profitable and stable subscriptions business model. These will include the customer centric relationship that is required for both print and digital, Lifetime Value, how customer needs influence product, acquisition, retention and pricing, customer journeys and how engagement can be the key to reducing churn.
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